Regemat 3D
Overview of the project
- €500K+ raised. A funding round launched on the Crowdcube platform. This platform sets minimum funding thresholds to ensure the viability of the company's participation in investment rounds.
- 485 investors. In its second funding round, Regemat 3D was more exposed to the media than ever before, showcasing products of significant value in the biotechnology sector and capturing the attention of small and medium-sized investors.
- 147% of the target. Not only did the company meet the requirements for participation and funding amount on the investment platform, but it also surpassed the company's objectives.
The challenge
A campaign was on the verge of launching. It boasted high-quality video content, informative resources, a well-established project, and an experienced team. However, there was a missing connection between user interest and the opportunity to attract investors. Undoubtedly, this posed a critical situation and a crucial milestone for the company's development. We felt a strong sense of responsibility but were also confident that our excellent communication with Regemat 3D would pave the way for the project's success.
The approach
We focused on understanding why someone would invest: when, why, and under what circumstances. Since the funding ran on a third-party platform with its own analytics, we had to bridge that data with ours to get a complete picture.
The first job was to communicate the impact of Regemat 3D's product and the value it carried for the user. Regulation made parts of the process feel cumbersome, so we broke the investment journey into four steps, explaining what each one unlocked. Concise text, real illustrations, and images tailored to engaged investors.
Guidance and continuity
Navigation on the landing page is straightforward. Tooltips expand on legal or technical content without breaking the flow, and the rest of the page focuses on Regemat's authority and clear CTAs.
The target audience spans English and Spanish-speaking markets: Australia, Canada, the US, the UK, Spain, and Latin America. The page detects the browser language and serves an optimized version, with analytics tracked across each variant. Video and explanatory content were considered in both languages.
Outcome
The success of this work rested on communication, support, and the deliberate use of marketing tools. Media recognition followed the campaign: 3D Printing Industry covered Regemat 3D's progress in advancing its 3D bioprinting technology, and VoxelMatters highlighted the second round of equity crowdfunding.
