The challenge
Although the client presented it as a redesign of the current website, I quickly realized that the real challenge was to lead patients of diverse ages and backgrounds through a seemingly complicated booking process. The website must provide multiple services to patients, delivered by various doctors on different calendars, creating an even greater challenge.
Before
After
It was key to establish and make the client reflect on the clues to ensure a successful product. In the future, we will examine analytics, but my role at the beginning was to listen to their expertise, identify their strongest points, and ensure they were ready to work with me to improve their online presence and follow my guidance.
I envisioned a complex backend for the client, while introducing something new to customers the patients. I had to provide instructions to both parties without overwhelming them throughout the project.
A streamlined, efficient way to book from any device.
Genevida's team and I worked together to create a booking system that was complex to build but simple and accessible for both patients and doctors. It integrates 18 services, always prioritizing a hassle-free booking process that benefits the patient.
Just a reflection of a highly qualified service.
The basis for creating a 360° website was an excellent service. It was simple and enjoyable all at once. As someone who loves to learn, I truly enjoyed hearing from professionals about their businesses. The process involved listening, pausing, and reflecting on how the content can be made as meaningful as possible for the patients.
The basis for creating a 360° website was an excellent service. It was simple and enjoyable all at once. As someone who loves to learn, I truly enjoyed hearing from professionals about their businesses. The process involved listening, pausing, and reflecting on how the content can be made as meaningful as possible for the patients.
When this approach is implemented well, it's incredibly powerful.
It's all about the user experience here in this website, and that's why we've taken a real mobile-first approach.
We've thought about how potential patients might book appointments—whether they're chilling on the couch after a long day at work, riding the bus, or just browsing on the weekends. We've tested and refined our approach over time, taking all that context into account to create a simple, user-friendly interface that provides just the right amount of information. And we haven't left anything to chance—every part of the website has been carefully designed, from the color choices to the content placement.
The team at Ginevida knew they didn't want to go down the aggressive marketing route. No crazy offers or pushy "buy now, get your free" calls-to-action. Instead, we just wanted to make it easy for users to find the information they need, when they need it.
Do you have a web project in mind? Let's make it happen.
*Kick off your website from $4,000.